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Group strategy

Where we are

The BayWa Group is a listed and leading portfolio company with around 25,000 employees in >45 countries and active in the fields of energy, agriculture and building materials.

As a project and solution provider, BayWa Group and its Business Entities offer innovative and sustainable products and services for a wide range of customer groups. Founded in 1923, the parent company is head-quartered in Munich. The company started as a co-operative agricultural trader, suppling rural areas with everything that agriculture needed.

Mainly driven through internationalisation and diversification, BayWa Group experienced strong growth in the past.

The BayWa Group operates in 7 key markets which are influenced by several mega-, macro- and business trends as well as regulatory developments. The markets serve basic human needs for food, housing, energy, mobility, heating, and offer attractive business opportunities for the Group’s specialised Business Entities.

With our new strategy, we are building on the solid foundations we have laid in the past, focusing on systematic value creation and taking the Group to the next level.
Marcus Pöllinger, CEO BayWa Group
Marcus Pöllinger
  • Grain ship in the harbour

How we win

The BayWa Group operates in attractive markets that have significant potential, provides high-quality support for its Business Entities and can rely on a strong portfolio of companies with clear value creation ambition.

Group Strategy 2030 addresses these factors and pours them into a consistent framework with three clearly defined core elements:

  • Within the core element “Mastering markets in basic human needs” BayWa Group focuses on systematically selecting attractive and future-oriented markets, improving customer understanding and using potential, arising from the broad field of sustainability
  • “Improving operating model by excellence” combines the aim of continuously developing the BayWa Group’s operating model through string alignment with the Business Entities, increasing decentralised business responsibility and providing high-quality and group-relevant services to the Business Entities
  • The core element “Realising value creation for impact” takes account of applying a structured portfolio management approach, defining clear Group and Business Entity targets to allow for sustainable future development by simultaneously enabling shareholders to participate in BayWa Group’s success
We continuously monitor our markets, derive opportunities and risks, transfer these to our business models and reflect them in a value-oriented portfolio management.
Jakob Bötsch, Chief Strategy Officer BayWa Group
Jakob Bötsch
  • PV-System on a field

How we thrive

The implementation of our Group Strategy 2030 is flanked by a well-defined value proposition: Our vision, mission and goals help us to live the strategy in our day-to-day business and thus lead BayWa Group into a successful future.

The Group's employees and executives are dedicated to this commitment and thus contribute to its realization and hence to meaningful impact for our Group, our Business Entities, and society. 

Our employees are the basis for our success and the future direction of the BayWa Group.

We are pursuing a consistent path of investments on attractive areas, optimising our existing business and improving our portfolio, strengthening each Business Entity contribution.
Andreas Helber, CFO BayWa Group
Andreas Helber
  • Wheatfield at sunset
The Strategy 2030 forms an overarching framework for each individual Business Entity. By implementing our strategy, we achieve long-term value which allows our shareholders to participate in our success.
Reinhard Wolf, Management Board Member BayWa Group
Reinhard Wolf

Download presentation

For further information and helpful visualizations of the new Group Strategy 2030, please download this presentation.

Group Strategy 2030

Group Strategy 2030

As a project and solution provider, BayWa Group and its Business Entities offer innovative and sustainable products and services for a wide range of customer groups. [...] Mainly driven through internationalisation and diversification, BayWa Group experienced strong growth in the past. The BayWa Group operates in 7 key markets which are influenced by several mega-, macro- and business trends as well as regulatory developments. The markets serve basic human needs for food, housing, energy, mobility, heating, and offer attractive business opportunities for the Group’s specialised Business Entities.
The compass defined by our vision, mission and goals shows our great ambition to create a sustainable impact with our employees through our business activities for us as a Group, our stake-/ shareholders and for society.
Dr. Marlen Wienert, Management Board Member BayWa Group
Marlen Wienert